Friday, April 6, 2012

Daily Tips for Business: Industrial-Mechanical

Making the Most of Your Site Inspection

Posted: 04 Apr 2012 09:19 AM PDT

Preparing for and executing an expert site inspection is a whirlwind process! It's difficult to find the time to do it right but if you don't, the opportunity to find the best location for your meeting is greatly diminished. This is where the services of your destination expert, the Convention and Visitors Bureau (CVB - sometimes referred to as a Destination Marketing Organization), can literally be an extension of your staff, saving you TIME, MONEY and allowing you to leverage their LOCAL KNOWLEDGE, RELATIONSHIPS and BUYING POWER!

Well Known Problems in TIG Welding

Posted: 04 Apr 2012 08:52 AM PDT

Welding, as is known to many, is the process used for fusing metals. There are different types of welding processes like arc welding, gas welding and resistance welding.

What To Do When The Reset Button On Your Tuttnauer Manual Safety Thermostat Doesn't Reset

Posted: 04 Apr 2012 07:26 AM PDT

If the reset button on your Tuttnauer manual safety thermostat doesn't reset, following these tips will help. Get your Tuttnauer autoclave back running the way it's supposed to.

A Checklist for Buying Used Autoclaves

Posted: 04 Apr 2012 07:25 AM PDT

Are you thinking of buying a used autoclave? Buying used can be a great way to save money. New autoclaves are often quite expensive, but a well-maintained used autoclave can be purchased at a fraction of the price while still providing you with the level of performance you need for your sterilization applications.

10 Questions to Ask Before Buying an Autoclave Online

Posted: 04 Apr 2012 07:25 AM PDT

If you're interested in buying an autoclave, you might begin your search for a unit online. The internet is a great resource for finding new and used autoclaves at some of the lowest prices around. But as with anything else, buying an autoclave online comes with some serious risks. That's why you need to ask these 10 questions before you purchase your unit over the internet.

5 Commonly Asked Questions About Sterilizers

Posted: 04 Apr 2012 07:24 AM PDT

To get the best performance and maximum lifetime out of your sterilizer, it's important that you understand how to properly use and maintain your unit. You certainly don't need to be an expert on sterilizers, but having some basic information at your disposal will come in handy.

What To Do When Your Tuttnauer's Thermostat Reset Button Is Always Tripping

Posted: 04 Apr 2012 07:24 AM PDT

In this article, you're going to learn how to handle a repair on a Tuttnauer's cut-out thermostat. More specifically, you're going to learn what to do when your Tuttnauer's cut-out thermostat reset button is constantly tripping.

What To Do When There Is No Continuity Across Your Tuttnauer's Cut-Out Thermostat

Posted: 04 Apr 2012 07:19 AM PDT

Tuttnauer autoclaves can develop any number of issues during their lifetime. In this article, you're going to learn what to do when there is no continuity across the cut-out thermostat in your unit.

Assessing the Health of a Falk Gear Reducer: Lubricant Testing

Posted: 03 Apr 2012 03:08 PM PDT

Many mechanical operations need lubricant to keep things running smoothly and minimize wear. Lubricants can also serve as a tool to help assess the health of industrial components, such as the falk gear reducer. Here are some tips for how to take lubrication samples and how to use those results to figure out the health of a falk gear reducer.

Machine Tool Bearings: A Critical Component to Life As We Know It

Posted: 03 Apr 2012 01:59 PM PDT

Every day, people around the world take advantage of machinery both directly and indirectly. In fact, many of the products we use every day are manufactured thanks to the speed and precision of modern machine tools.

Increasing Demand of Lanthanum - A Rare Metal

Posted: 03 Apr 2012 12:53 PM PDT

Earth is full of different chemicals, gases and elements proving to be important aspects of life. Without the existence of these crucial gases and elements, it might be difficult for the human being to survive on the earth. They are used in various ways in our life from fueling today's transportation system to the construction of buildings. There are a lot of gases, metals and chemicals inside the crust of the earth.

How To Choose The Best Aluminium Manufacturer

Posted: 03 Apr 2012 12:26 PM PDT

If you are in the market for a manufacturer who is able to provide you or your company with high quality aluminium fabrications, you will understand how important it is to choose the right manufacturer from the get go. These days, there is a wide range of industries that require the use of aluminium, from construction to electronics. It is because of this that the demand for quality aluminium manufacturers has grown, and here is how to wheedle out the best from the worst: As the demand for aluminium rose, so did the number of fabrication and manufacturing businesses....

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Monday, April 2, 2012

Olympian and Mom Kerri Walsh Is the iVillage Woman of the Week

Each week iVillage celebrates a woman who makes us proud. See who we're highlighting this week.

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Learning from the Online Marketing Mistakes of Others | New ...

Learning From Marketing Mistakes

Sometimes the best way for today?s online marketers to learn how to effectively optimize and promote their business on the Internet is to observe and learn from the mistakes made by others. This article will focus on the four most egregious errors seen in the world of marketing and what you can do to use these lessons to boost your own search engine optimization and marketing efforts. It is important to have a solid online marketing strategy in place as a means of effectively targeting your primary demographic, particularly when there are so many more businesses doing business online today.

Mistake #1 ? Not Using Analytics
There?s no excuse not to take advantage of all the amazing analytical tools that are now available to web-based business owners and marketers. Ask your professional developer about tools that can be integrated into your website to measure traffic, track leads and compare the results of all your marketing campaigns and traffic sources.

If you aren?t using one of these tools you are effectively working in the dark. Tracking your traffic and leads helps you to get more out of each marketing campaign and discover more effective ways to reach your target demographic. When you know which leads yield the best results, you can know which marketing sources to focus on the most.

Mistake #2 ? Not Researching Keywords
One of the biggest mistakes made by website owners is to choose a couple of one-word keywords that best describe their business and not taking the time to research other options that could help them refine and target their traffic. Long-tail keywords and phrases that contain three or more keywords can help to boost conversions by pre-qualifying your traffic.

Keyword research should be thoroughly conducted before launching any campaign or completing any search engine optimization project. Once a series of base words are selected, it is important to assess the subject matter of each page to ensure relevance and popularity of the words to refine your selections. Think about how you search for things online, the words you use and the phrases you type in to narrow down the results, then apply those methods to your research.

Mistake #3 ? Not Knowing the Type of Website You Need
Different businesses need different types of websites. Some businesses will do well with just a single introductory page and a contact or request form page. Others need a much larger website that encompasses product information, educational offerings or opportunities for visitors to interact. Hiring a professional web design company that understands the needs of your business is extremely important to the success of your websites.

Other mistakes within this same category include building a social media site and thinking that it can take the place of a full website. A Facebook Page is not a website and in most cases a simple blog won?t be sufficient either. When you meet with you developer for the first time, you should be sure to express your needs, desires and goals for the website to ensure that you and the design team are on the same page.

Mistake #4 ? Not Creating an Effective Call to Action
A call to action or CTA, is any element that compels your site visitors to complete a desired activity. That activity could be anything from registering for a weekly newsletter to purchasing a product. Once the visitor completes the desired activity, it is considered a conversion. Many website owners will only relate the idea of a conversion as a purchase, but there are many other ways to get your visitors to convert that don?t involve making a sale.

A CTA can be quite simple, such as linked text that says ?click here now,? ?buy it now? or any other related phrase or it can be more complex. However you decide to do it, your CTA should be placed in a visible spot on your web page, be supported effectively by providing the promised content or offers, and should be included in some form on each and every page within your site.

For more information and assistance in improving your website?s design and SEO, contact New Bedford Internet (508-415-8648) and get a free estimate. New Bedford Internet has built a solid reputation for attentive service and products and systems, serving clients in the New Bedford, Dartmouth, Fairhaven and Southcoast, Massachusetts area since 1999.

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Archer?s mission: Raising awareness for lung cancer

Former Holly Springs Councilwoman Jacqueline Archer has been an advocate for lung cancer pre-screenings and awareness since she was diagnosed with the disease in 2005. She has worked with state legislators to get a lung cancer awareness license plate passed by the Georgia General Assembly.<br>Cherokee Tribune/Todd Hull

Former Holly Springs Councilwoman Jacqueline Archer has been an advocate for lung cancer pre-screenings and awareness since she was diagnosed with the disease in 2005. She has worked with state legislators to get a lung cancer awareness license plate passed by the Georgia General Assembly.
Cherokee Tribune/Todd Hull

slideshow CANTON ? To Jacqueline Archer, the fact that the lung cancer survival rate of 15 percent has remained stagnant over the last 40 years is ?criminal.?

That?s why the former Holly Springs City Councilwoman and lung cancer survivor decided to advocate and lobby for the passage of a license plate designed to raise awareness about lung cancer.

House Bill 732 cleared both chambers and is on Gov. Nathan Deal?s desk to sign.

?I?m speechless, ecstatic,? she said. ?I never thought I would be alive long enough to see it happen.?

Archer said the license plate is the first in the country that?s dedicated to providing lung cancer awareness, research and education.

Advocates across the state and in others such as Washington, Oregon, California, Texas, Pennsylvania, Florida, Maryland, New Jersey, Oklahoma, Nebraska and Maine have all expressed interest in the initiative.

Once available, the specialty license plate will cost $25 through the Department of Revenue Motor Vehicles Division and money raised will go to the Joan Gaeta Lung Cancer Fund.

Archer, who serves as vice president of advocacy for the organization, said she will take her advocacy to the national level on April 19 and talk with policy makers in Washington, D.C., about lung cancer awareness and ?purposeful pre-screening protocols.?

Archer said she decided to take on the battle after she realized how little many people know about lung cancer.

A nonsmoker all her life, Archer was diagnosed with stage 3 lung cancer in 2005 after she was involved in a head-on collision.

While she didn?t suffer any injuries in the accident, Archer said doctors at Northside Hospital-Cherokee performed an X-ray of her chest and noticed she had something the size of an orange on her right lung.

She was immediately admitted and had a biopsy done to confirm the cancer, which she said was the fastest growing type of cancer.

Two weeks after the accident, Archer was on the operating table for a 14-hour surgery that removed the tumor and 85 percent of her right lung.

Along with the removal, Archer had chemotherapy and said the treatment process was ?not a fun time.?

?If I had not been in that automobile accident, I would not be alive today,? she said.

Archer was unable to sing until a year and a half after surgery because she developed a ?horrible cough.?

Even today, she gets winded easily and cannot run for exercise or stay in the heat for long periods of time.

However, she said she has adapted as she now has a chance at living and would rather focus on the things she can do rather than the activities she can?t perform.

Archer said she showed no symptoms of anything being wrong and she noted most lung cancer patients don?t experience symptoms until stage three of the disease. Furthermore, when the symptoms of a persistent cough or pain in the back do arise, she said it?s often misdiagnosed with bronchitis.

So, by the time the disease is diagnosed, it?s often at stage four, which is why Archer said the survival rate has hovered at 15 percent.

?Some of these people don?t even know they have it yet,? she said. ?That?s how quickly it takes their life.?

Archer said she?s gotten a lot of support from her initiative, ?from sea to shining sea and from state line to state line.?

State Rep. Calvin Hill (R-Hickory Flat) is one of those supporters.

Hill said Archer not only has a wonderful story of overcoming the cancer, but she also has done an excellent job communicating the fact that one doesn?t need to be a smoker to get lung cancer.

?She?s done a wonderful job and has a wonderful story to tell,? he said.

Archer, 47, served on the Holly Springs City Council between 2001 and 2011. She stepped down from her post.

Archer is a license real estate broker with ERA Sunrise Realty and lives just north of Canton with her husband. She?s also a member of the Cherokee County Development Authority. She has three adult sons and is an active member of Lung Cancer Alliance?s Georgia chapter.

Archer said she hopes her story and her advocacy will help turn around the negative perception many in the public have about lung cancer only occurring among active and former smokers.

She also said she hopes the license plate will serve as a reminder that anyone, whether they smoke or choose not to smoke, can develop lung cancer.

?I was 40 years old, very active and going strong,? she said. ?I found out I had stage three lung cancer and there was no rhyme or reason. It was a silent killer.?

For more information, go to www.gaetafund.org.

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