Monday, April 2, 2012

Cuba declares Good Friday a holiday at pope's request

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Learning from the Online Marketing Mistakes of Others | New ...

Learning From Marketing Mistakes

Sometimes the best way for today?s online marketers to learn how to effectively optimize and promote their business on the Internet is to observe and learn from the mistakes made by others. This article will focus on the four most egregious errors seen in the world of marketing and what you can do to use these lessons to boost your own search engine optimization and marketing efforts. It is important to have a solid online marketing strategy in place as a means of effectively targeting your primary demographic, particularly when there are so many more businesses doing business online today.

Mistake #1 ? Not Using Analytics
There?s no excuse not to take advantage of all the amazing analytical tools that are now available to web-based business owners and marketers. Ask your professional developer about tools that can be integrated into your website to measure traffic, track leads and compare the results of all your marketing campaigns and traffic sources.

If you aren?t using one of these tools you are effectively working in the dark. Tracking your traffic and leads helps you to get more out of each marketing campaign and discover more effective ways to reach your target demographic. When you know which leads yield the best results, you can know which marketing sources to focus on the most.

Mistake #2 ? Not Researching Keywords
One of the biggest mistakes made by website owners is to choose a couple of one-word keywords that best describe their business and not taking the time to research other options that could help them refine and target their traffic. Long-tail keywords and phrases that contain three or more keywords can help to boost conversions by pre-qualifying your traffic.

Keyword research should be thoroughly conducted before launching any campaign or completing any search engine optimization project. Once a series of base words are selected, it is important to assess the subject matter of each page to ensure relevance and popularity of the words to refine your selections. Think about how you search for things online, the words you use and the phrases you type in to narrow down the results, then apply those methods to your research.

Mistake #3 ? Not Knowing the Type of Website You Need
Different businesses need different types of websites. Some businesses will do well with just a single introductory page and a contact or request form page. Others need a much larger website that encompasses product information, educational offerings or opportunities for visitors to interact. Hiring a professional web design company that understands the needs of your business is extremely important to the success of your websites.

Other mistakes within this same category include building a social media site and thinking that it can take the place of a full website. A Facebook Page is not a website and in most cases a simple blog won?t be sufficient either. When you meet with you developer for the first time, you should be sure to express your needs, desires and goals for the website to ensure that you and the design team are on the same page.

Mistake #4 ? Not Creating an Effective Call to Action
A call to action or CTA, is any element that compels your site visitors to complete a desired activity. That activity could be anything from registering for a weekly newsletter to purchasing a product. Once the visitor completes the desired activity, it is considered a conversion. Many website owners will only relate the idea of a conversion as a purchase, but there are many other ways to get your visitors to convert that don?t involve making a sale.

A CTA can be quite simple, such as linked text that says ?click here now,? ?buy it now? or any other related phrase or it can be more complex. However you decide to do it, your CTA should be placed in a visible spot on your web page, be supported effectively by providing the promised content or offers, and should be included in some form on each and every page within your site.

For more information and assistance in improving your website?s design and SEO, contact New Bedford Internet (508-415-8648) and get a free estimate. New Bedford Internet has built a solid reputation for attentive service and products and systems, serving clients in the New Bedford, Dartmouth, Fairhaven and Southcoast, Massachusetts area since 1999.

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Archer?s mission: Raising awareness for lung cancer

Former Holly Springs Councilwoman Jacqueline Archer has been an advocate for lung cancer pre-screenings and awareness since she was diagnosed with the disease in 2005. She has worked with state legislators to get a lung cancer awareness license plate passed by the Georgia General Assembly.<br>Cherokee Tribune/Todd Hull

Former Holly Springs Councilwoman Jacqueline Archer has been an advocate for lung cancer pre-screenings and awareness since she was diagnosed with the disease in 2005. She has worked with state legislators to get a lung cancer awareness license plate passed by the Georgia General Assembly.
Cherokee Tribune/Todd Hull

slideshow CANTON ? To Jacqueline Archer, the fact that the lung cancer survival rate of 15 percent has remained stagnant over the last 40 years is ?criminal.?

That?s why the former Holly Springs City Councilwoman and lung cancer survivor decided to advocate and lobby for the passage of a license plate designed to raise awareness about lung cancer.

House Bill 732 cleared both chambers and is on Gov. Nathan Deal?s desk to sign.

?I?m speechless, ecstatic,? she said. ?I never thought I would be alive long enough to see it happen.?

Archer said the license plate is the first in the country that?s dedicated to providing lung cancer awareness, research and education.

Advocates across the state and in others such as Washington, Oregon, California, Texas, Pennsylvania, Florida, Maryland, New Jersey, Oklahoma, Nebraska and Maine have all expressed interest in the initiative.

Once available, the specialty license plate will cost $25 through the Department of Revenue Motor Vehicles Division and money raised will go to the Joan Gaeta Lung Cancer Fund.

Archer, who serves as vice president of advocacy for the organization, said she will take her advocacy to the national level on April 19 and talk with policy makers in Washington, D.C., about lung cancer awareness and ?purposeful pre-screening protocols.?

Archer said she decided to take on the battle after she realized how little many people know about lung cancer.

A nonsmoker all her life, Archer was diagnosed with stage 3 lung cancer in 2005 after she was involved in a head-on collision.

While she didn?t suffer any injuries in the accident, Archer said doctors at Northside Hospital-Cherokee performed an X-ray of her chest and noticed she had something the size of an orange on her right lung.

She was immediately admitted and had a biopsy done to confirm the cancer, which she said was the fastest growing type of cancer.

Two weeks after the accident, Archer was on the operating table for a 14-hour surgery that removed the tumor and 85 percent of her right lung.

Along with the removal, Archer had chemotherapy and said the treatment process was ?not a fun time.?

?If I had not been in that automobile accident, I would not be alive today,? she said.

Archer was unable to sing until a year and a half after surgery because she developed a ?horrible cough.?

Even today, she gets winded easily and cannot run for exercise or stay in the heat for long periods of time.

However, she said she has adapted as she now has a chance at living and would rather focus on the things she can do rather than the activities she can?t perform.

Archer said she showed no symptoms of anything being wrong and she noted most lung cancer patients don?t experience symptoms until stage three of the disease. Furthermore, when the symptoms of a persistent cough or pain in the back do arise, she said it?s often misdiagnosed with bronchitis.

So, by the time the disease is diagnosed, it?s often at stage four, which is why Archer said the survival rate has hovered at 15 percent.

?Some of these people don?t even know they have it yet,? she said. ?That?s how quickly it takes their life.?

Archer said she?s gotten a lot of support from her initiative, ?from sea to shining sea and from state line to state line.?

State Rep. Calvin Hill (R-Hickory Flat) is one of those supporters.

Hill said Archer not only has a wonderful story of overcoming the cancer, but she also has done an excellent job communicating the fact that one doesn?t need to be a smoker to get lung cancer.

?She?s done a wonderful job and has a wonderful story to tell,? he said.

Archer, 47, served on the Holly Springs City Council between 2001 and 2011. She stepped down from her post.

Archer is a license real estate broker with ERA Sunrise Realty and lives just north of Canton with her husband. She?s also a member of the Cherokee County Development Authority. She has three adult sons and is an active member of Lung Cancer Alliance?s Georgia chapter.

Archer said she hopes her story and her advocacy will help turn around the negative perception many in the public have about lung cancer only occurring among active and former smokers.

She also said she hopes the license plate will serve as a reminder that anyone, whether they smoke or choose not to smoke, can develop lung cancer.

?I was 40 years old, very active and going strong,? she said. ?I found out I had stage three lung cancer and there was no rhyme or reason. It was a silent killer.?

For more information, go to www.gaetafund.org.

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Saturday, March 31, 2012

Thar she blows: Map shows wind in real time

20 hrs.

The wind is all around us. You can see it move the trees, sweep through grasses, and ruffle your child?s hair. And now, we can click on a wind map of the United States and see it streaking across the country in real time.

The wind map?is the creation of technologists Fernanda Viegas and Martin Wattenberg, who lead Google?s "Big Picture" visualization research group in Cambridge, Mass. Their aim is to "invent new ways for people to think and talk about data," they explain on their website.

Wind, they note, is an ancient source energy that is all around us ?- "energy that powered the first explorations of the world, and that may be key to the future."

The wind map, they team notes, is a personal art project that is not associated with any company. This project echoes computer-generated visualizations of how Earth?s oceans flow and the universe grew up, highlighted in msnbc.com?s Cosmic Log.

--Via Discovery News

John Roach is a contributing writer for msnbc.com. To learn more about him, check out his website?and follow him on Twitter. For more of our Future of Technology?series, watch the featured video below.

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Ultimate Marketing Tips ? Pt. 3 | http://www.fullerbiz.com

Broadcast Louder and Circle Marketing (www.CircleMarketing.com) get together to teach you all about Marketing! In this video, you?ll learn about Pay-Per-Click (PPC) Ads and whether or not your company should create a Mobile App. Please check out Parts 1 and 2 to complete the entire lesson? Part 1 youtu.be Part 2: youtu.be

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Friday, March 30, 2012

Second Prize Is A Set Of Steak Knives: MarGenius Is A Social Network For Networkers

Screen Shot 2012-03-30 at 1.32.35 PMSo you're in town to follow up on some weak leads and your boss says you've got to stay put for a few more days because there's an old lady out near Patton Road who is looking to buy and you call back and say you got to get back to HQ for some paper work and your boss says "Make the most of it." The only one thing that counts in this world, friend, is getting them to sign on the line which is dotted. Am I right? So you need some new leads, or at least some new people in your Rolodex. That's where marGenius comes in. You import your Google or Microsoft address book and calendar (don't worry, nobody else can see it) and it figures out if there are people you need to see and talk to near you, right in town there. Doesn't matter if the lady near Patton Road's crumb cake is from the store. You got four more new leads out of marGenius and you can give them a call or even schedule a meeting right from the app and ring a ding ding you're up on the big board again, at least for a while.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/tNrhxSP0C6U/

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25 Graphic Designers to know | TheArtCareerProject.com

Designers of any variety are a criminally underappreciated group, especially in today?s increasingly digital world. Few people stop to think about who created the images for a certain ad campaign, or who created the colorful logo for a certain company, or even who created the design of their favorite website. But the truth of the matter is that there is a designer behind each and every one of those things. And without graphic designers the world of advertising, the Internet, and branding would be a lot less interesting and diverse.

So we are here to rectify that problem the only way we know how ? by shining our tiny spotlight on some excellent designers of every shape and size and letting them know we appreciate their talents. While you are reading this abbreviated list, please keep in mind, this is not meant to be a comprehensive or definitive list in any way. These designers aren?t ranked in terms of talent or notoriety. There are literally thousands of talented designers across the globe, and to try and claim some are better than others is just silly.

So enjoy the list, and if you want to recognize a designer, feel free to sound off in the comments or shoot us an e-mail too.

Based in Northern Ireland, Airey has established himself as one of the most well-respected brand identity designers in the world and has the impressive client list (Yellow Pages, Giacom, etc.) to back it up. Airey doesn?t just stick to his designing guns however. He has also written a book on creating brand identities and operates three blogs, including his personal site, where he offers advice on everything from tips for design students to advice on how to walk the fine line between spamming and effective e-mail marketing. Airey has quickly built his personal brand and influence within the industry and will be exciting to watch down the road.

Follow him ? @davidairey

Talk about a man who wears many hats, with all the different things going on in his life, it?s amazing Boulton is able to keep it all organized. In addition to being an insightful writer and well-travelled conference speaker, Boulton still finds time to run his own small website design studio, and also independently publish design books on the side as well. As if that wasn?t enough, he has also authored multiple books on design and is an active tweeter who interacts with followers, offers design insight, and occasional humorous observations from his travels. There are few designers with a more diverse set of accomplishments than Boulton.

Follow him ? @markboulton

A front-end developer for Palantir.net, HTML5 fanatic, and 20-year veteran of the design industry, Simmons combines in-depth subject knowledge and an expansive web presence to make her one of the more influential professionals in the design space. Simmons? design experience extends beyond the web and into film, and she has extensive experience as a media arts teacher at both the collegiate and the high school level. She is perhaps best known for her popular podcast, The Web Ahead, on which her and her guests discuss evolving technologies and the future of the Internet in a very engaging manner.

Follow her ? @jensimmons

As the former design director for NYTimes.com, Vinh is a talented graphic designer with unique insights on the increasingly digital world of news consumption and how presentation and design plays into that consumption. But his career as a graphic designer encompasses much more. Most recently, the company he founded is responsible for the social collage app, Mixel, which allows amateur artists create their own images and share them with friends. If you still aren?t satisfied, Vinh writes often on his website where he offers opinion on the new iPad and gives nuanced advice to fellow visual designers.

Follow him ? @khoi

Kellum is a front-end developer currently lending his HTML and CSS expertise to creating dynamic templates for Treesaver.net, in-browser technology that makes publishing and consumption easy and aesthetically pleasing. A graduate of Parsons the New School for Design, Kellum blends both old and new school design methods. His previous work includes time as a typeface designer and his design experience and interests extends far beyond his work as a front-end developer.

Follow him ? @scottkellum

An artist in the truest sense of the word, Hansen combines his impressive design work with a budding career as a musician, making him one of the more intriguing designers on the web. We still avoid the music since we can hardly be considered experts on the subject and just say that his design portfolio ? which can be found on clothing, in print, and on his blog ? is filled with fascinating color schemes and styles that show his immense talent as a designer of any variety.

Follow him ? @ISO50

Like many of the designers on this list, Frost is an artist in more ways than one. In addition to his impressive work as a mobile designer and front-end developer, Frost is also a bassist (who can play other instruments) and a painter (who can draw using other tools). His best work can be seen in his wide portfolio of sites he created, but he is also a talented writer with plenty of opinions of the future of the web and design.

Follow him ??@brad_frost

One of the most accomplished and experienced designers on the list, Terrett currently serves as the Head of Design for the Government Digital Service, an office within that UK Government that delivers digital public services. Terret?s career as a big wig or board member for some of the most well-respected design agencies and companies in the world has made him an influential voice in the world of design. If you are looking to find out what that voice has to say, his blog is filled with sometimes-random musings and observations on designs, logos, and anything else from his travels.

Follow him ? @benterrett

An independent graphic designer and developer, Spooner has carved out a niche in the industry by combining excellent graphics and design work with handy design tutorials and advice he offers up from his blog. Few designers seem to love vivid colors as much as Spooner, but he seems to be best known for his incredibly popular tutorials on diverse subjects within the world of graphic design. His sites are a must-read for aspiring designers looking for tricks of the trade.

Follow him ? @chrisspooner

There are few designers in the world who can match the experience, expertise, and diverse portfolio of Millman. The president of the design division at Sterling Brands, Millman is a respected voice in the world of branding, but she doesn?t stop there. She has also penned five books, writes about design for FastCompany.com, hosts a popular radio show, and chairs the Masters in Branding program at the School of Visual Arts in New York City. It is safe to say that if you are immersed in the world of design, you already know who Millman is. And if you don?t, you probably should familiarize yourself with her work and career.

Follow her ? @debbiemillman

Swan is a freelance web designer and developer who made the list not only for his insightful and snarky writing, but also for his work as the creative director and co-founder of Durocast. An experienced and talented web designer and template creator, Swan co-founded Durocast in 2009 and the startup has grown rapidly since. The idea is to aggregate great radio stations from across the country, giving listeners a chance to hear and experience music and radio programming from across the country, and giving radio stations a chance to increase their listenership and enlarge their footprint across the country.

Follow him ? @elliothere

We can confirm the Rieger duo are, in fact, two different people, but they are both designers, working together to create some of the more compelling mobile website designs and interactive media platforms on the web, so we will count them as one. In addition their work as mobile designers, they also spend a great deal of time thinking about the future and evolution of mobile design, thoughts they convey intelligently in both presentations and writing.

Follow them ? @yiibu

The founder and principal consultant of Easy! Designs, Gustafson has become one of the more well-recognized designers on the web thanks to his business, his active social media presence, and his expertise in multiple aspects of website design including languages and architecture. In fact, if you are interested in website design, it can?t be difficult to avoid Gustafson, whose writing, opinions, and advice are strewn about the web. If you are interested in learning more, you are in luck, because Gustafson?s passion for website design is only equaled by his passion for passing his knowledge on to others.

Follow him ? @aarongustafson

An audio producer turned visual arts connoisseur, Brooks is a talented designer from the Midwest whose design studio, Northward Compass, has built its reputation with simple and elegant websites, logos for branding, and colorful and diverse photography. His most recent project, the app Thousand Wires, is an innovative and visual aid for musicians looking to get organized.

Follow him ? @davidnbrooks

With a knack for creating excellent brand identity designs and a client roster that spans the globe, Jacob Cass, the founder of JUST Creative design studio, has established himself as one of the preeminent brand identity designers in the world. Working with the likes of Nike, Jerry Seinfeld, and Capcom, the Australia native has the luxury of working for himself and still securing plenty of big-name clients and high-profile work. He also is more than willing to share his opinion on graphic design and brand identity via his writing on his blog.

Follow him ? @justcreative

The aptly nicknamed ?Swiss Miss? moved to New York from Switzerland before the turn of the century and has been honing her work as a designer in the Big Apple ever since. A veteran of some of the city?s best design firms, Eisenberg isn?t taking on any client work right now, but that hasn?t stopped her from posting her musings and favorite designs to the 900,000 visitors she gets to her blog each month. Few designers are lucky enough to even be able to dream about accruing that sort of following, luckily Eisenberg has the experience and skill to back it up.

Follow her ? @swissmiss

A design and CSS wizard, Pieters boasts some of the most vibrant and visually appealing designs of anyone across the Internet, and her portfolio is vast. The Belgian native has been doing print and web design since the early 1990?s and has earned her reputation as one of the best designers in the business, even taking the time to design the cover of Aaron Gustafson?s book on adaptive design. This multi-disciplined designer is a name to remember as she continues to pump out colorful designs and offers tips and advice on her blog.

Follow her ? @vpieters

An experienced web and graphic designer, Surtees is the principal and creative director at Gesture Theory, a small design studio most recently known for creating Deckpub, a tablet publishing platform. But it?s his writing that makes him such an interesting designer to follow. Surtees created and runs DesignNotes, where his passion for design is on display. He writes about designs and advertisements he sees on the street, he writes about the everyday interactions between people and design, and he writes his opinions on new technology as they relate to design. ?Some designers don?t transition from visual to written storytelling particularly well; Surtees is not one of those people.

Follow him ??@MichaelSurtees

A former journalist and producer for BBC, Acosta has combined his love for storytelling and his love for design to co-found Designing Stories, an aptly named storytelling and web design studio that helps businesses tell the story of their company or product in an appealing fashion. The London-based studio Acosta helps run has the reputation of a full-service studio that doesn?t just design an excellent website but also takes the time to learn the client?s story and use even the minutest details to enhance that story.

Follow him ??@sergioacosta

A Netherlands transplant and California native, Hay has been working in the design industry for the better part of two decades. He has used that extensive experience to start a web design consulting business, Zero Interface, where he helps clients with the creative strategy and design for their website. Hay has translated his experience and success into a number of speaking engagements where he lends his expertise to thoughts on CSS and web design in general.

Follow him ? @stephenhay

A former model and Miss USA contestant, Meek is more than just a pretty face; she is also a talented web and visual designer with plenty of experience and a diverse portfolio of paintings, sculptures, and digital designs. While she doesn?t accept freelance work, she is a creative director for AgencyNet, so it?s safe to say that her best days of design are still ahead of her.

Follow her ? @larissameek

A native South African, Ellse is a talented web designer who focuses on interface design. One look at her website and you can see that her website portfolio and client list is extensive and her designs show skill and creativity. Some designers will try to create such an amazing web design they end up falling flat on their face, Ellse on the other hand creates simple yet effective designs that improve the user experience while also maintaining a visually appealing design.

Follow her ? @designspace

A native of Northern Ireland who moved to California, Munroe is the latest in a long line of multidisciplinary designers who specialize in user experience and user interface designs for everything from mobile to desktop apps. In addition, his writing on web design can be found all over the Internet and his passion for web standards is clear in his work. Like Ellse before him, Munroe?s philosophy seems to be that simple is better than complex, and his interface designs reflect that philosophy.

Follow him ? @leemunroe

Last but certainly not least, Taylor calls the island of Cyprus home and after designing and branding an enormous lifestyle magazine on the island, Taylor decided to take her web designing talents elsewhere and began taking on freelance work full-time. A web standards enthusiast like so many of her colleagues on this list, Taylor has built quite the portfolio of clean, effective website designs that not only aid user experience but also create a strong brand identity for the client.

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Source: http://www.theartcareerproject.com/25-designers-you-should-know-by-now/1256/

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